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Rajkumar Hirani: Microdrama is Not Real Storytelling, Compelling Content is King
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Storyboard•29-09-2026, 09:00
Rajkumar Hirani: Microdrama is Not Real Storytelling, Compelling Content is King
- •Filmmaker Rajkumar Hirani critiques the microdrama boom, stating it's an "artificial way of keeping somebody engaged" rather than genuine storytelling.
- •Hirani believes the focus should be on compelling content, not just shorter formats, as audiences will engage with stories that hold their attention regardless of length.
- •He dismisses the idea that shorter attention spans automatically necessitate shorter content, emphasizing that a good story is the ultimate engagement driver.
- •Hirani highlights that creators now compete with a global library of content, making fundamental storytelling even more crucial.
- •The director concludes that while formats may evolve, the core challenge remains providing audiences with a compelling reason to keep watching, asserting that "Content is the king."
Key Questions Answered
Filmmaker Rajkumar Hirani views microdramas as an artificial way to keep viewers hooked rather than true storytelling, noting that they rely on generating continuous hooks every minute.
Rajkumar Hirani emphasizes that the core element to captivate audiences is a compelling story, making format length secondary whether it is a short reel, comedy, or long-form show.
With audiences exposed to a massive global library of stories, Rajkumar Hirani believes creators face heightened competition, making the fundamentals of storytelling and compelling content more vital than ever.
