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Inside Raymond's Ambitious Bet on Wedding Wear at Lakme Fashion Week
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CNBC TV18•19-10-2026, 16:56
Inside Raymond's Ambitious Bet on Wedding Wear at Lakme Fashion Week
- •Ethnix by Raymond presented its Wedding Stories collection at Lakme Fashion Week, closing the runway with cricketer Suryakumar Yadav as the showstopper.
- •Raymond Lifestyle Limited is making a major commercial push ahead of the peak festive and wedding shopping season, focusing on accessible designer wear.
- •Brand executives noted a structural shift toward ready-made groomswear, with modern men becoming more experimental and seeking individuality and comfort.
- •The brand aims to capture the whitespace between unorganized local boutiques and high-end couture designers by offering trusted, quality ready-to-wear fashion.
- •Driven by collective buying and social media micro-trends, Raymond is leveraging its supply chain and century-old heritage to scale its ethnic wear presence across India.
Key Questions Answered
Cricketer Suryakumar Yadav served as the showstopper for Ethnix by Raymond's 'Wedding Stories' collection presentation at Lakme Fashion Week.
Ethnix targets the whitespace sitting between unorganised local boutiques and high-end couture designers by offering reasonably priced, accessible designer wear backed by a trusted brand.
A large part of the Ethnix business is ready-made because garments feature intricate work like embroidery, zardozi, or appliqué, allowing customers to wear, evaluate, and pair them instantly with matching bottoms, shoes, and safas.
