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GRABORA Enters India's Premium Menswear Market with Focus on Modern Essentials
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News18•21-09-2026, 12:00
GRABORA Enters India's Premium Menswear Market with Focus on Modern Essentials
- •GRABORA, a new Indian premium menswear house founded by actor and entrepreneur Rishaab Chauhaan, officially launched in India on September 21, 2026.
- •The brand emphasizes refined design, quality fabrics, considered fits, and understated aesthetics, moving away from prominent branding and fast-changing trends.
- •GRABORA's design philosophy is described as "quiet luxury," focusing on versatile wardrobe essentials like T-shirts, knitwear, polos, denim, and suede outerwear.
- •The inaugural collection prioritizes comfort, functionality, and versatility, with attention to fabric selection, construction, fit, and finishing.
- •GRABORA HOUSE, a physical space, complements the brand's digital presence, offering consumers an immersive experience of its contemporary design and menswear approach.
Key Questions Answered
GRABORA is a new Indian premium menswear house founded by actor and entrepreneur Rishaab Chauhaan, officially launching on September 21, 2026.
GRABORA was founded by actor and entrepreneur Rishaab Chauhaan, who expanded from the entertainment sector into fashion and lifestyle.
The inaugural collection features everyday and elevated menswear essentials, including T-shirts, knitwear, polos, denim, suede outerwear, and structured Scuba separates.
