Stories
Samant Chauhan and Jaisalmer Bring Desert Folklore to High Fashion
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CNBC TV18•17-10-2026, 14:41
Samant Chauhan and Jaisalmer Bring Desert Folklore to High Fashion
- •Designer Samant Chauhan partnered with Jaisalmer Crafted Bar Collectibles for his latest collection at Lakmé Fashion Week in New Delhi.
- •The runway showcase seamlessly integrated Jaisalmer's visual identity, motifs, and desert folklore into Chauhan's signature architectural handlooms.
- •Kunal Madan of Radico Khaitan explained that the collaboration was rooted in a shared passion for Indian heritage, craftsmanship, and indigenous art.
- •The collection featured design elements such as gold and black hues mirroring Jaisalmer packaging and regional symbols like the blackbuck.
- •Chauhan emphasized that custom runway weaves directly support traditional artisans since these unique fabrics are not readily available in open markets.
Key Questions Answered
The collaboration came together naturally because both entities share a narrative anchored in indigenous Indian craft and a mutual dedication to honoring Indian heritage and artistry.
Design motifs like the black desert night bottle and the state animal, the blackbuck, were directly woven into the garments. Models wore gold to mirror Jaisalmer Gold, while the showstopper wore black mirroring the core bottle design.
Because the custom-woven architectural fabrics are not readily available in the open market, designers and retailers must source them directly from the artisans. This direct channel ensures that the craftspeople finally receive sustainable work and income.
