Stories
Virat Kohli and Anushka Sharma Transform Mumbai Eatery's Fortunes from Debt to Multi-Outlet Success
- •Delhi Se, a Mumbai chole bhature eatery, faced an ‘18 lakh debt and was on the verge of closing before an unexpected celebrity endorsement.
- •Comedian Abhishek Upmanyu's Instagram story in September 2022 first boosted the restaurant's popularity.
- •Anushka Sharma, after seeing Upmanyu's post, ordered chole bhature for Virat Kohli, leading to a unique delivery challenge from Chembur to Juhu.
- •Despite initial skepticism and the high delivery cost, the brothers Jaspal Singh Khalsa and Mahinder Singh Khalsa delivered the order.
- •Anushka Sharma's subsequent Instagram post praising Delhi Se's chole bhature caused an immediate surge in demand, transforming the eatery into a four-outlet brand earning ‘2 crore monthly and selling over 3,000 plates daily.
Key Questions Answered
The Mumbai restaurant Delhi Se overcame its financial struggles after stand-up comedian Abhishek Upmanyu visited in September 2022 and posted about it on Instagram. The post caught the attention of Anushka Sharma, who ordered food for Virat Kohli and praised the eatery online. This endorsement caused a massive surge in customers, transforming the shop into a four-outlet brand earning ₹2 crore monthly.
Stand-up comedian Abhishek Upmanyu visited the Chembur eatery on September 13, 2022, and shared a story about its chole bhature on Instagram, which dramatically increased customer walk-ins and brought the restaurant to public attention.
Delhi Se operates four outlets located in Chembur, Mulund, Andheri West, and Vashi, and currently earns around ₹2 crore each month while selling over 3,000 plates of chole bhature daily.
