Stories
Anushka Sharma's Order Saved Mumbai Eatery From Closure, Sparking Business Boom
- •Delhi Se, a small Mumbai chhole bhature joint, was on the brink of shutting down with Rs 18 lakh debt.
- •Comedian Abhishek Upmanyu's Instagram recommendation initially boosted their walk-ins.
- •Anushka Sharma, seeking Delhi-style chhole bhature for Virat Kohli, ordered from Delhi Se after Upmanyu's recommendation.
- •Anushka's Instagram post praising the food led to an overwhelming surge in customers, with demand increasing from 8 kg to 100 kg of chhole daily.
- •The nine-seat restaurant has since expanded to four outlets across Mumbai and Navi Mumbai, claiming monthly sales of Rs 2 crore.
Key Questions Answered
After accumulating Rs 18 lakh in debt and nearly shutting down in 2022, the restaurant received a boost when comedian Abhishek Upmanyu recommended it on Instagram, followed by an order placed by Anushka Sharma for Virat Kohli. The resulting publicity caused customer walk-ins and daily chhole preparation to surge dramatically, helping the business expand to four outlets across Mumbai and Navi Mumbai.
Delhi Se was opened on October 15, 2021, by brothers Jaspal Singh Khalsa and Mahinder Singh Khalsa in Chembur, Mumbai. The small original eatery measured roughly 250 square feet and featured just three tables and nine seats.
The restaurant owners reported that their chhole preparation jumped from roughly 8 kg to nearly 100 kg within three days of the social media attention. They also claimed that monthly sales rose from about Rs 1 lakh to Rs 1.5 lakh during their financial struggles to approximately Rs 2 crore today, selling over 3,000 plates daily.
