Stories
DB Corp Q2 Ad Revenue Slips on Festive Shift, Expects Q3 Rebound
- •DB Corp reported consolidated advertising revenue of ₹411 crore for Q2 FY27, down 6.4% year-on-year due to the shift of the Navratri festival to the December quarter.
- •On a like-for-like basis excluding the festive shift, the company registered positive single-digit growth in both advertising revenue and EBITDA.
- •Consolidated total income for the quarter stood at ₹614 crore, with net profit declining to ₹69 crore from ₹93 crore in the year-ago period.
- •Newsprint costs rose 14% during the quarter due to geopolitical uncertainties, prompting the company to focus on cost optimization and operational efficiencies.
- •Combined monthly active users for the Dainik Bhaskar and Divya Bhaskar apps reached nearly 18 million in August 2026, driven by strong digital expansion.
Key Questions Answered
DB Corp's reported advertising revenue for Q2 FY27 declined by about 6.4% to ₹411 crore, which the company attributed to the shift in the Navratri festive season from September last year to December this year. However, on a like-for-like basis excluding this calendar shift, advertising revenue and EBITDA registered positive single-digit growth.
Newsprint costs increased by 14% during the quarter due to geopolitical uncertainty and related cost pressures, which, alongside lower reported quarterly advertising revenue, continued to weigh heavily on the company's profitability.
By August 2026, the combined monthly active users of the Dainik Bhaskar and Divya Bhaskar apps reached nearly 18 million, marking an increase of almost ninefold from 2 million in January 2020 according to Comscore data.
