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Storyboard•16-10-2026, 11:02
Meta Reports Nine in Ten Festive Purchases Shaped by Its Platforms
  • •Meta urges brands to expand festive campaigns across a five-month period instead of focusing solely on Diwali.
  • •Nine in ten festive purchases are influenced by Meta platforms, with 85% of shoppers using them weekly.
  • •Tier 2 and Tier 3 markets drive 60% of new online shoppers, highlighting the importance of smaller cities.
  • •Creator-led discovery and cultural content play a major role, with one in two shoppers following influencers during the season.
  • •AI is increasingly used for shopping ideation, with 80% of users leveraging it for festive planning.
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Key Questions Answered

According to Meta's Festive Accelerator 2026: CMO Playbook, nine in 10 festive purchases are influenced by its platforms, with 85% of festive shoppers using Meta platforms on a weekly basis.

The expansion of online shopping beyond major metropolitan areas is driven largely by smaller cities, with 60% of new online shoppers coming from Tier 2 and Tier 3 markets.

Artificial intelligence has become a major engine for modern e-commerce discovery, with 80% of users leveraging AI for festive-season ideation and shopping planning.

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