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Indian AI Brands Dominate Consumer Mentions, Outpacing Global Giants
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Storyboard•21-09-2026, 12:51
Indian AI Brands Dominate Consumer Mentions, Outpacing Global Giants
- •Indian AI brands Murf AI, Gan AI, Wysa, and Sarvam captured 96% of AI brand mentions among urban consumers over a six-month period, despite global players like ChatGPT and Google Gemini.
- •In August alone, these four Indian brands accounted for 84.6% of the AI category's Buying Intent, signaling a strong preference among consumers.
- •AI's position on the broader Buying Intent Index surged from the 65th percentile in May to the top 18% of all categories by August, indicating its mainstream adoption.
- •Murf AI, specializing in voice generation, led the category every month from June to August, achieving a Buying Intent Index of 53.0 in August.
- •The report highlights that consumers value sincerity and approachability in AI brands, but emotional warmth remains the category's weakest area.
Key Questions Answered
According to the AI Category Buying Intent Report by TRA Research, four Indian brands—Murf AI, Gan AI, Wysa, and Sarvam—accounted for 96% of AI brand mentions over the six-month period studied.
In August alone, the four leading Indian AI brands held 84.6% of the category's Buying Intent, while global players like Google Gemini, Anthropic, ChatGPT, Kint, and Meta AI made up the rest.
Murf AI, which focuses on voice generation, led the category every month from June through August, recording a Buying Intent Index of 53.0 in August.
