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India Direct Selling Industry Hits Rs 23522 Crore With Women Driving Growth
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Storyboard•12-10-2026, 13:54
India Direct Selling Industry Hits Rs 23522 Crore With Women Driving Growth
- •India's direct selling industry reached Rs 23522 crore in FY25 with a 7 percent compound annual growth rate according to an ADSEI-Kantar report.
- •The sector features 91 lakh active direct sellers nationwide with women making up 47 percent or nearly 43 lakh of the workforce.
- •Wellness personal care and cosmetics sectors drive more than 86 percent of the total sales in the direct selling market.
- •North India leads regional contributions with a 26.8 percent market share followed closely by West India at 24.5 percent.
Key Questions Answered
According to the ADSEI-Kantar report, India's direct selling industry reached Rs 23,522 crore in FY25 with a compound annual growth rate (CAGR) of 7%.
Women account for 47% of India's active direct sellers, translating to nearly 43 lakh individuals. Additionally, around 69% of these active direct sellers fall between the ages of 25 and 44 years.
Wellness, personal care, and cosmetics together account for more than 86% of the total sales in the direct selling industry. Regionally, North India leads as the largest contributor with a 26.8% market share, followed closely by the West at 24.5%.
