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Pine Labs to Deploy 10 Lakh Soundboxes Across India, Expanding Payment Infrastructure
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CNBC TV18•24-09-2026, 12:37
Pine Labs to Deploy 10 Lakh Soundboxes Across India, Expanding Payment Infrastructure
- •Pine Labs announced plans to deploy 10 lakh soundboxes across India to expand its merchant payment infrastructure and reinvest in the payments ecosystem.
- •The soundboxes utilize a cloud-first architecture, providing merchants with audio confirmation of transactions and supporting remote management and over-the-air software updates.
- •The initiative aims to help merchants manage and scale their payment infrastructure as transaction volumes grow, amidst the expansion of digital payments in India.
- •India's digital sector is projected to reach $1 trillion by 2030, with UPI processing 22.35 billion transactions worth ’29.03 lakh crore in April 2026.
- •Pine Labs shares fell over 3% following a block deal where 4.97 crore shares (4.3% equity) changed hands, separate from the soundbox announcement.
Key Questions Answered
Pine Labs announced plans to deploy 10 lakh soundboxes across India as part of its strategy to expand merchant payment infrastructure and reinvest in the payments ecosystem.
The soundboxes utilize a cloud-first architecture to deliver audio confirmation of transactions, while supporting remote management, centralized monitoring, and over-the-air software updates to help merchants scale as transaction volumes grow.
Pine Labs shares dropped over 3% in intraday trade, extending losses following a block deal on Tuesday, September 22, where 4.97 crore shares changed hands at an average price of ₹188 per share.
