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eta - Kuku TV micro drama playbook highlights 29% of viewers said they were exposed to micro dramas less than six months ago, while 36% said their exposure began six to 12 months ago. Another 35% had been exposed to the format more than a year ago. Overall, 65% of audiences have discovered the category within the last year, pointing to a category where viewing habits are still being formed.
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Storyboard•30-09-2026, 11:19
India's Micro-Drama Market Soars to $260M, Meta & Kuku TV Drive Next Growth Phase
  • •India's micro-drama market reached an annual run-rate of $260 million by November 2025, projected to exceed $1 billion by FY2030 with a 50–75% CAGR.
  • •Meta and Kuku TV launched the Micro Drama Playbook, combining Meta's solutions with Kuku TV's expertise in scaling the micro-drama category in India.
  • •65% of micro-drama viewers discovered the format within the last year, indicating a rapidly evolving viewing habit and a new audience base.
  • •Viewers spend an average of 0.5 hours daily on micro-dramas, with 45% dedicating five hours or more weekly, often in short sessions (48% are 15-30 minutes).
  • •82% of micro-drama viewers are in incidental or intent-building segments, highlighting significant potential for conversion to high-intent, paying users.
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Key Questions Answered

India's micro-drama market is projected to grow at a 50–75% CAGR between FY25 and FY30, pushing its value beyond $1 billion by FY2030.

Overall, 65% of Indian audiences have discovered the micro-drama category within the past year, indicating a format where viewing habits are still forming.

Viewers spend an average of 0.5 hours per day, or 3.5 hours per week, watching micro-dramas, with a viewing frequency of 7 to 8 sessions per week.

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