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ChatGPT Transforms Shopping with New Virtual Try-On Feature
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Storyboard•02-10-2026, 18:30
ChatGPT Transforms Shopping with New Virtual Try-On Feature
- •OpenAI introduces a new "Try On" feature in ChatGPT, allowing users to visualize how clothes and accessories look on them before purchase.
- •Users can upload a selfie or full-body photo to see selected items virtually, or use images of products found elsewhere online.
- •The update signifies ChatGPT's shift from product recommendations to a more visual and interactive shopping experience.
- •A new "Favorites" library lets users save products and virtual try-on images, creating a central hub for potential purchases.
- •Powered by the ChatGPT Images 2.5 model, the feature offers improved image generation with natural lighting, richer textures, and faster visualization.
Key Questions Answered
The Try On feature adds a button to ChatGPT shopping results that lets users upload a selfie or full-body photo, or an external product screenshot, to generate an image showing how the clothing or accessory looks on them.
The new shopping features are powered by OpenAI's ChatGPT Images 2.5 model, which improves image generation with more natural lighting, richer textures, better adherence to editing instructions, and reduced latency.
OpenAI introduced Favorites as a dedicated library where users can save products they find while shopping on ChatGPT alongside images generated through the virtual try-on feature for easy access to shortlisted items.
