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Lab-Grown Diamond Startup So/Facet Secures 10 Crore in Funding
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CNBC TV18•19-10-2026, 15:21
Lab-Grown Diamond Startup So/Facet Secures 10 Crore in Funding
- •Lab-grown diamond jewellery startup So/Facet has raised ₹10 crore in its first funding round led by consumer-focused investment fund Sauce.
- •The startup was founded by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha in 2026.
- •So/Facet plans to use the capital for marketing, product design, technology, hiring, and expanding across online and physical stores.
- •The brand aims to position its products for everyday wear and personal milestones rather than focusing solely on traditional occasions like weddings.
- •The company plans to launch online in November 2026 and open over 30 premium retail stores within the next three years.
Key Questions Answered
Lab-grown diamond jewellery startup So/Facet raised ₹10 crore in its first funding round led by consumer-focused investment fund Sauce.
So/Facet was founded in 2026 by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha.
The startup plans to use the funds for marketing, product design, technology, hiring, and expanding across both online and physical stores, with a goal of opening over 30 premium retail stores over the next three years.
