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Rolls-Royce Launches First Chennai Showroom Featuring Bespoke Atelier
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CNBC TV18•15-10-2026, 15:08
Rolls-Royce Launches First Chennai Showroom Featuring Bespoke Atelier
- •Rolls-Royce Motor Cars inaugurated its new showroom in Chennai on October 15, introducing the marque's global visual identity to India for the first time.
- •Located on Grand Southern Trunk Road in Meenambakkam, the facility features a dedicated Bespoke Commissioning Atelier and a Cabinet of Curiosities.
- •India was Rolls-Royce's fastest-growing market in the Asia-Pacific region in 2025, driven by a younger, wealthier clientele seeking highly personalised commissions.
- •Highly personalised commissions currently account for 20 to 30 percent of activity, with Indian customers retaining their vehicles about 40 percent longer than buyers elsewhere.
- •Julian Jenkins, Director of Sales and Brand, expressed confidence in both the all-electric Spectre and the continued legacy of iconic V12 engines.
Key Questions Answered
The new Rolls-Royce showroom is located on Grand Southern Trunk Road in Meenambakkam, serving clients in Chennai and across southern India.
The redesigned showroom features an entrance inspired by the iconic Pantheon grille, a dedicated Bespoke Commissioning Atelier, and a Cabinet of Curiosities showcasing Indian art and design.
Julian Jenkins described the India-UK Free Trade Agreement as a positive development for the automotive industries in both countries, noting that Rolls-Royce was working through the details with the government.
