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CCI Approves L'Oreal India's Acquisition of Personal Care Firm Onesto Labs
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News18•22-09-2026, 19:45
CCI Approves L'Oreal India's Acquisition of Personal Care Firm Onesto Labs
- •The Competition Commission of India (CCI) has approved L'Oreal India's acquisition of 100% shareholding in Onesto Labs Pvt Ltd.
- •L'Oreal India, a wholly-owned subsidiary of L'Oreal SA, operates with 26 brands including L'Oreal Paris, Garnier, and Maybelline New York.
- •Onesto Labs, which rebranded to Innovist in 2022, is a science-led, digital-first personal care company with brands like Bare Anatomy and Chemist at Play.
- •Innovist's products are available across D2C platforms, e-commerce, quick commerce, and offline retail.
- •The Innovist founding team will continue to manage the business, and its brands will join L'Oreal's Consumer Products Division portfolio.
Key Questions Answered
The Competition Commission of India approved L'Oreal India's proposal to acquire a 100 percent shareholding in the personal care firm Onesto Labs.
In June 2026, French cosmetics major L’Oreal announced that it would acquire a majority stake in the digital-first Indian personal care company Innovist.
Innovist was founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, and its portfolio includes science-led personal care brands such as Bare Anatomy, Chemist at Play, SunScoop, and Anecdote.
