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Ranbir Kapoor Ventures into FMCG with Flux Theory, Launches Five-Product Body-Care Range
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Storyboard•28-09-2026, 16:31
Ranbir Kapoor Ventures into FMCG with Flux Theory, Launches Five-Product Body-Care Range
- •Actor Ranbir Kapoor has launched Flux Theory, a new body-care brand, marking his entry into the fast-moving consumer goods (FMCG) sector.
- •Flux Theory offers five body-wash variants—Lover, Rebel, Dreamer, Sport, and Sage—each linked to distinct skin-care benefits, fragrance profiles, and personalities.
- •The brand adopts an omnichannel distribution strategy, making products available across major e-commerce, quick commerce, and beauty platforms, alongside its own website.
- •Kapoor's involvement goes beyond a typical endorsement; the brand's narrative integrates his filmography, with product variants corresponding to five of his iconic screen characters.
- •Flux Theory aims to differentiate itself in the body-care category by combining functional skin benefits with unique sensory experiences and personality-driven positioning.
Key Questions Answered
Flux Theory is a new body-care brand in the FMCG sector founded by actor Ranbir Kapoor along with Advay Jhunjhunwala and venture-building platform Think9.
The brand launched into the body-wash category with five distinct variants named Lover, Rebel, Dreamer, Sport and Sage, each offering unique skin benefits and fragrance profiles.
Flux Theory utilizes an omnichannel distribution strategy, selling its products through its official website as well as e-commerce and quick-commerce platforms including Amazon, Flipkart, Myntra, Zepto, Tira and Instamart.
