Stories
TV News Ad Volumes Drop 7 Percent in Jan-Jul, Food and Beverages Lead Sectors: TAM AdEx
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Storyboard•08-10-2026, 17:25
TV News Ad Volumes Drop 7 Percent in Jan-Jul, Food and Beverages Lead Sectors: TAM AdEx
- •Television news ad volumes declined 7 percent in January-July 2026, moderating from a 15 percent drop during the same period in 2025.
- •Food and Beverages led all sectors with a 14 percent share of total ad volumes, followed by Services and Education.
- •Reckitt Benckiser retained the top spot among advertisers, while Policybazaar.com emerged as the leading brand.
- •Spices recorded a 30 percent increase in ad volumes, and Sanitary Napkins saw exponential growth.
- •Hindi News remained the largest advertising subgenre, capturing 18 percent of the total news genre ad volumes.
Key Questions Answered
Food & Beverages (F&B) emerged as the largest sector on television news channels during the first seven months of 2026, capturing a 14% share of total ad volumes.
Advertising volumes on the television News genre declined by 7% in January-July 2026 compared to the same period in the previous year, showing a moderation from the 15% drop recorded between January-July 2025 and January-July 2024.
Hindi News remained the largest advertising subgenre, accounting for 18% of the total News genre ad volumes during January-July 2026.
