Stories
SRK, Alia, Ranbir Unite for Rungta Steel TMT Bar Campaign
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Storyboard•24-09-2026, 15:27
SRK, Alia, Ranbir Unite for Rungta Steel TMT Bar Campaign
- •Rungta Steel launched a new TV commercial featuring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor to promote its TMT Bars.
- •The campaign combines entertainment with the brand's core proposition of strength, using humor and celebrity banter.
- •The TVC, set in a brand-room, shifts focus from celebrity interaction to the strength and reliability of Rungta Steel TMT Bars.
- •Rungta Steel TMT bars are manufactured using advanced processes, focusing on high strength, ductility, and load-bearing capacity for durable structures.
- •The brand aims to build trust with consumers by emphasizing product performance and durability, despite an entertaining communication style.
Key Questions Answered
Rungta Steel's new television commercial combines entertainment with the brand's core proposition of strength by featuring playful banter among three Bollywood stars to highlight product reliability.
The television commercial features prominent Bollywood personalities Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor.
Arvind Kumar, Vice President of Sales & Marketing for TMT, Wire Rod & Cement at Rungta Mines Ltd, commented on the campaign launch.
