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Tata Steel Launches Phase 2 of #WeAlsoMakeTomorrow with Recycle of Life
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News18•08-10-2026, 16:30
Tata Steel Launches Phase 2 of #WeAlsoMakeTomorrow with Recycle of Life
- •Tata Steel has partnered with British animator Martyn Pick and VML to launch ‘Recycle of Life’, a new film for the second phase of its #WeAlsoMakeTomorrow campaign.
- •The campaign highlights steel’s infinite recyclability and features origami-inspired transformations handled by children symbolizing continual renewal.
- •Tata Steel aims to achieve Net Zero by 2045, advancing scrap-based steelmaking through electric arc furnaces and transitioning towards low-carbon operations in India and Europe.
- •The film utilizes a bespoke 'Painting into Pixels' technique by Martyn Pick, combining live action, CGI, and painted environments.
- •The visual storytelling is accompanied by 'Recycle Raga', an original composition by Dhruv Ghanekar featuring Carnatic vocalist Sanjay Subrahmanyan.
Key Questions Answered
Phase 2 of the #WeAlsoMakeTomorrow campaign places sustainability at the heart of its narrative, highlighting steel's infinite recyclability and the role of responsible manufacturing in building a sustainable future through the film 'Recycle of Life'.
The film 'Recycle of Life' was directed by acclaimed British animator Martyn Pick, who collaborated with VML to bring the vision to life using a bespoke 'Painting into Pixels' technique.
Aligned with the Tata Group's 'Aalingana' initiative, Tata Steel has set an ambitious target to become Net Zero by the year 2045.
