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People praised Instamart for their marketing strategy after they sent Veeramani gifts and sweets (Image: Instagram/@veeramani_official91)
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News18•19-10-2026, 15:00
Madurai Man Gets Surprise From Instamart After Receiving Unwanted COD Orders
  • •Madurai content creator Veeramani shared his address online hoping for Diwali sweets, but ended up receiving a nightmare of unwanted cash-on-delivery orders from strangers.
  • •The prank orders ranged from expensive electronics and household appliances to an absurd Rs 70 crore water tanker, forcing him to deal with unwanted financial stress.
  • •Quick-commerce platform Instamart stepped in with a surprise delivery of free gifts including a mobile phone, PC, projector, and the Diwali sweets he originally wanted.
  • •The heartwarming gesture was part of Instamart's Quick India Movement Sale campaign, quickly going viral on Instagram and garnering over 8.2 million views.

Key Questions Answered

After sharing his home address and phone number on Instagram to ask followers for Diwali sweets, strangers misused his personal information to place massive unwanted cash-on-delivery orders for expensive items like televisions and refrigerators in his name.

As part of its Quick India Movement Sale campaign, quick-commerce platform Instamart gifted Veeramani a mobile phone, a PC, a projector, an induction cooker, various household appliances, and the box of Diwali sweets he had originally requested, with no cash-on-delivery payment required.

Social media users reacted with amusement and relief, commenting "Finally A Happy Ending" on the video, while praising Instamart for turning the bizarre viral situation into a brilliant marketing promotion.