Stories
India's D2C Revolution: Building Brands, Scaling Businesses, and Rewriting Retail
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Forbes India•28-09-2026, 20:07
India's D2C Revolution: Building Brands, Scaling Businesses, and Rewriting Retail
- •Forbes India and DTDC present an eight-part podcast series, "Behind India’s D2C Revolution," exploring the transformation of India's retail landscape.
- •The series features deep-dive conversations with founders of successful D2C brands like Open Secret, Plum Goodness, The House Of Rare, mCaffeine, Go DESi, Wonderchef, Snitch, and Epigamia.
- •Key themes include brand vision, evolving consumer behavior, supply chain excellence, omnichannel expansion, and the critical role of logistics in scaling D2C businesses.
- •The podcast highlights how D2C brands are moving beyond metros, catering to Tier 2 and Tier 3 markets, and adapting to changing consumer expectations for transparency and authenticity.
- •It examines challenges and opportunities in various sectors, from food and personal care to fashion and home appliances, emphasizing the importance of operational muscle and intelligent integration for sustained growth.
Key Questions Answered
The eight-part podcast series explores the structural transformation of India's retail landscape by engaging with founders of successful Direct-to-Consumer brands to discuss brand vision, consumer behavior, and supply chain scaling.
Plum Goodness founder and CEO Shankar Prasad walked away from the mainstream fairness-cream market to build a beauty brand centered on clear brand values, authenticity, and transparency.
Tier 2 and Tier 3 markets are increasingly becoming part of the D2C growth story as digital access and logistics enable brands to reach consumers outside the largest metropolitan areas.
