Stories
Samsung's Connected Appliances Soar Nine-Fold in Southwest Asia, India Leads AI Home Push
- •Samsung's connected appliance adoption in Southwest Asia surged nine-fold, reaching over two million devices, with India emerging as a key market for its AI Home strategy.
- •The region's share of Samsung's global connected devices increased from 2% in 2022 to 13% in 2026, driven by younger consumers and rising interest in AI-enabled appliances.
- •Samsung plans to expand AI experiences beyond premium products to mid-range and entry-level appliances in India, with over 50% of appliances sold already being AI-enabled.
- •Energy efficiency and Home Remote Management are key features being pushed into the mass market, with AI energy-saving usage in India being 10% higher than other countries.
- •Indian consumers, particularly those in their twenties and thirties, are rapid adopters of new technology, with 71% of active SmartThings users in India and Southwest Asia belonging to this demographic.
Key Questions Answered
Newly connected Samsung appliances in Southwest Asia experienced a nine-fold increase, rising from 82,000 units in 2022 to 732,000 units in 2025. Overall, more than two million Samsung appliances are now connected across the region, while the area's share of Samsung's global connected devices grew from 2% in 2022 to 13% in 2026.
Younger consumers are driving the adoption, with 71% of active SmartThings users in India and Southwest Asia falling in their twenties and thirties. This significantly outpaces the global average of 48%, highlighting that Indian consumers are particularly quick to adopt new technology.
Samsung plans to expand AI features into mid-range and entry-level appliances so a broader audience can experience the practical benefits of AI Home. More than 50% of appliances Samsung sells in India are already AI appliances, and the company is incorporating energy-saving functions, remote management, and software update capabilities into mass-market devices.
