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OpenAI Introduces Visual Ads in ChatGPT During Image Generation
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Moneycontrol•07-10-2026, 10:41
OpenAI Introduces Visual Ads in ChatGPT During Image Generation
- •OpenAI is testing a new visual ad format within ChatGPT during the image generation process for users in the United States.
- •The advertisements will display product inspiration and use imagery instead of just text, starting with a select group of advertisers later this month.
- •OpenAI is collaborating with measurement companies like AppsFlyer and Kochava to track campaign performance and ensure brand suitability.
- •Safeguards are in place to keep advertisements away from emotionally vulnerable or sensitive user conversations to protect users.
- •The introduction of ads aims to help OpenAI generate revenue from its large user base and support free or low-cost tier plans.
Key Questions Answered
OpenAI's new visual ads will appear during the image generation process in ChatGPT, featuring product inspiration, usage examples, or service experiences through pictures. These ads will be clearly labeled and remain separate from the actual image being created.
The visual ad test will begin later this month, starting with an initial group of U.S. advertisers for users in the United States.
OpenAI is partnering with attribution companies such as AppsFlyer, Adjust, Branch, Triple Whale, and Kochava to measure campaign performance.
