Stories

Google Turns 28: A Look Back at 28 Ambitious Projects That Met Their End

Moneycontrol•27-09-2026, 11:16

•Google celebrates its 28th birthday, marking nearly three decades since its founding by Larry Page and Sergey Brin.
•Despite its success, Google has a long history of discontinued products, services, and projects, documented by "Killed by Google."
•Notable casualties include social networks like Google+ and Orkut, messaging apps such as Google Hangouts and Allo, and hardware lines like Google Nexus and Project Ara.
•The company also shuttered cloud gaming service Google Stadia, VR platforms Google Daydream and Google Cardboard, and ambitious connectivity project Google Loon.
•Google's product graveyard highlights its frequent shifts in strategy across various sectors, from messaging and social media to hardware and virtual reality.

Google is celebrating its 28th birthday on September 27, marking nearly three decades since it was founded by Larry Page and Sergey Brin.

Google+ was launched as a direct rival to platforms like Facebook and was eventually shut down after almost eight years of operation.

Google Stadia, which allowed users to stream games through browsers, TVs, and mobile devices, was discontinued after around three years.