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Apple Imposes Two-Unit Purchase Limit on All iPhone Models in India
M
Moneycontrol•21-10-2026, 17:20
Apple Imposes Two-Unit Purchase Limit on All iPhone Models in India
- •Apple has capped iPhone purchases at a maximum of two units per customer across its entire lineup in India.
- •The restriction applies to the total number of iPhones in a single order, preventing customers from adding a third device.
- •The purchase limit comes ahead of the October 23 retail launch of the iPhone Duo, Apple's first foldable smartphone.
- •Similar restrictions were used during the original iPhone launch in 2007 to discourage bulk buying by resellers.
Key Questions Answered
Apple has capped iPhone purchases at a maximum of two units per customer across all models in India. Customers can buy two units of the same model or combine different models, but attempting to add a third device triggers a checkout restriction warning.
The retail launch for Apple's first foldable smartphone, the iPhone Duo, is scheduled for October 23 in India. Pre-orders for the device opened on October 16 ahead of this retail release.
While Apple has not officially explained the restriction, such purchase caps are typically used to discourage bulk buying by resellers and ensure wider availability for individual customers during high-demand launch periods.
