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Apple Cuts iPhone 18 Pro Component Orders Amid Soft Demand
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News18•09-10-2026, 12:34
Apple Cuts iPhone 18 Pro Component Orders Amid Soft Demand
- •Apple has reportedly asked suppliers to reduce component production for the newly launched iPhone 18 Pro and iPhone 18 Pro Max.
- •The production cut comes amid concerns over softer consumer demand driven by higher memory chip costs and price increases.
- •The iPhone 18 Pro starts at Rs 1,64,900 while the iPhone 18 Pro Max starts at Rs 1,79,900, making them a significantly bigger expense for buyers.
- •The extent of the production cuts and their potential impact on Apple overall sales remain unclear at this time.
Key Questions Answered
Apple requested some suppliers to reduce component production for the iPhone 18 Pro and iPhone 18 Pro Max due to concerns over soft consumer demand. Higher memory chip costs and overall price increases have negatively impacted consumer demand for these premium devices.
Apple officially launched the iPhone 18 Pro and iPhone 18 Pro Max on September 9, expanding its lineup of high-end smartphones into the market.
The iPhone 18 Pro starts at a price of Rs 1,64,900, while the larger iPhone 18 Pro Max has a starting price of Rs 1,79,900. This significant price jump makes the latest upgrade a much bigger expense for buyers.
