Stories
Amazon Unveils New Agentic AI to Empower Third-Party Sellers
- •Amazon introduced a new agentic AI service called "workflows" for third-party sellers, expanding automation for easier listing and inventory management.
- •The service runs continuously to carry out seller prompts, such as alerting them to rating declines or monitoring product pricing.
- •The Seller Assistant platform stores each seller's profile for custom recommendations on item pricing, promotions, and inventory management.
- •The seller agent can connect to existing AI tools through plug-ins, initially with Amazon's Quick and Anthropic's Claude services.
- •The new agentic service is free and optional for all sellers, allowing them to control the amount of personal data shared with Amazon.
Key Questions Answered
Amazon introduced a new agentic artificial intelligence service for third-party sellers on its e-commerce platform to help with automation features like easier listing and inventory management. Known as workflows, this service can run continuously to handle prompts such as rating decline alerts or product pricing monitoring.
The new agentic service will be completely free for any seller to use, according to Mary Beth Westmoreland, Amazon's vice president of worldwide selling experience. Additionally, the tool is entirely optional, and sellers retain control over how much personal data they choose to share with Amazon.
The seller agent can connect to external AI tools that sellers already use via a plug-in, with initial integration supported for Amazon's Quick and Anthropic's Claude services. Furthermore, the Seller Assistant platform stores individual seller profiles to provide custom recommendations for item pricing, promotions, and inventory management.
