Stories
Instagram Launches AI Video Editor to Boost Creator Reels and Audience Reach
F
Firstpost•30-09-2026, 21:03
Instagram Launches AI Video Editor to Boost Creator Reels and Audience Reach
- •Meta introduces Edits assistant, an AI-driven video editing tool for Instagram creators, initially launched last year as a TikTok CapCut rival.
- •The new Edits assistant acts as a personalized chatbot, offering tailored advice and insights rather than generic suggestions for video projects.
- •It analyzes Instagram account data like follows, views, likes, shares, and retention rates to provide insights for content editing and suggest video ideas based on performance and trends.
- •The Edits assistant has been trialled by select creators and will be free to use within the app up to an unspecified daily prompt limit.
- •Meta hopes the feature will encourage creators to subscribe to Meta One plans, which may offer higher usage limits, with the most expensive plans costing $499 per month.
Key Questions Answered
Meta's new Edits assistant acts as a personalized chatbot that analyzes insights, tracks follows, views, likes, shares, and retention rates, and suggests video ideas based on previous content performance and current trends.
The Edits assistant is free to use within the app until users hit an unspecified daily prompt limit, after which power users may need to sign up for Meta One subscriptions priced up to $499 per month to unlock higher usage limits.
Meta first showcased the Edits AI assistant in June at an invite-only creator event, where the company also announced that it was working on an Edits desktop app.
