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Meta's AI Agent Muse Ignites Wall Street Bull Run, Poised for Billions in Revenue

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CNBC TV18•22-09-2026, 19:30
Meta's AI Agent Muse Ignites Wall Street Bull Run, Poised for Billions in Revenue
- •Wall Street is bullish on Meta Platforms, expecting its new AI agent Muse to become a significant revenue stream and reshape AI monetization.
- •Muse, an AI assistant launched on September 8, allows users to send emails, book travel, and complete transactions, with free and subscription tiers.
- •Since its launch, Meta shares have surged over 20%, adding more than $200 billion in market capitalization and outperforming the "Magnificent 7" tech companies.
- •J.P.Morgan analysts believe Muse could become the most widely used consumer AI application since ChatGPT, citing strong product-market fit and Meta's distribution.
- •Jefferies estimates Muse could generate $10.8 billion in annualized revenue by 2027 if 1 billion users adopt it and 3% convert to paid subscriptions.
Key Questions Answered
Launched on September 8, Muse is an AI assistant developed by Meta that can autonomously perform multi-step tasks such as sending emails, booking travel, and executing transactions like selling a car on a user's behalf.
The basic version of the Muse app is free to lower the barrier to trial, while subscription tiers are priced at $20 and $100 a month to accommodate heavier use.
According to Apptopia data, Muse clocked 2.8 million downloads in its first 12 days, outpacing early metrics for OpenAI's ChatGPT over the same timeframe.





