Stories
Sikar Women to Take Indigenous Products Online with Rajeevika Training
- •Women associated with Self-Help Groups under Rajeevika will receive specialized training in product manufacturing, packaging, branding, and digital marketing.
- •Tablets already provided to women groups will now be used to update profiles, manage sales records, and learn digital business intricacies.
- •Shekhawati products like bajra food items, papad, mangodi, and neem-based soaps will now reach customers beyond local markets through online platforms.
- •The initiative aims to eliminate middlemen, increase sales directly, and empower rural women to become financially self-reliant.
Key Questions Answered
Rajeevika is preparing to make high-performing women's groups hi-tech by providing specialized training in product manufacturing, packaging, branding, pricing, and digital marketing. Selected groups will learn online sales methods, and the department is working to sign an MoU with a prominent company to launch these products on various online platforms.
Tablets have already been provided to the women's groups, which will be used for much more than just maintaining accounts. Women will use these devices to digitally update their group profiles, product details, sales-related records, and receive training on online marketing and reaching customers.
Several products prepared by women's groups in Shekhawati have carved out a distinct identity, including food products made from pearl millet (bajra), papad, mangodi, and neem-based soaps that are already seeing demand reach other states.
