Stories
Ranchi MBA Graduate Aqib Earns Big Selling A2 Bilona Ghee at 2200 Rupees Per Kg
- •Aqib, an MBA graduate from Ranchi, started a pure A2 Bilona ghee business after noticing widespread adulteration in commercial ghee.
- •The ghee is priced at 2,200 rupees per kilo and is prepared traditionally using curd butter made by village women.
- •He also sells White Forest honey extracted from the forests of Jharkhand alongside his signature ghee.
- •Aqib promoted his products by directly interacting with people during morning walks and demonstrating the traditional making process.
- •Today, monthly sales reach up to 2.5 lakh rupees with orders pouring in from Delhi, Mumbai, and Pune, empowering over 50 homemakers.
Key Questions Answered
The price of 1 kg of Aqib's A2 Bilona ghee is ₹2,200, which is justified by its 100% purity and traditional production methods. It is meticulously prepared using the old Bilona technique from curd butter, representing a wholesome product known as good fat rather than commercial alternatives.
Aqib personally promotes his brand by setting up stalls during morning walks to educate people about the traditional Bilona method and show production videos. By building direct consumer trust and emphasizing product quality, he successfully generates pan-India orders from major cities and top local establishments.
More than 50 homemakers are associated with Aqib's business, manufacturing the products directly while receiving a fair price for employment opportunities. Through this collaborative effort, monthly sales comfortably reach between ₹2 lakh and ₹2.5 lakh with expanding nationwide delivery.
