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Mirzapur Youth Leaves Private Job to Build Multimillion Millet Biscuit Business
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News18•13-10-2026, 19:31
Mirzapur Youth Leaves Private Job to Build Multimillion Millet Biscuit Business
- •Dheeraj Kumar Maurya left his job at a Honda company in Haryana to start his own bakery business in Mirzapur.
- •He formed a Farmer Producer Organization and started making biscuits from jowar, maize, ragi, and bajra under the brand name Vindhya Millets.
- •His business expanded from a small home-based unit to a new setup worth 95 lakh rupees with government assistance.
- •Vindhya Millets biscuits are priced around 70 rupees per packet and are in demand across various states and abroad.
- •The new modern unit has a production capacity of one quintal per hour and plans to introduce bread production soon.
Key Questions Answered
After leaving his private job and working at a cake shop in Mirzapur, Dheeraj Kumar Maurya wanted to increase farmers' income and promote coarse grains, leading him to form an FPO and start producing healthy biscuits from jowar, maize, ragi, and bajra.
The coarse-grain biscuits prepared through his Farmer Producer Organization are sold under the brand name "Vindhya Millets".
A single packet of Vindhya Millets biscuits is priced around 70 rupees, though prices vary slightly depending on the variety, and the packets have a specified shelf life of six months.
