Stories
MBA Graduate Leaves Job to Launch Successful Jaggery Business Earning Lakhs
- •Ashish Yadav left his finance job after completing an MBA to pursue his entrepreneurial dream in Mughalsarai.
- •He established Ram Ji Gud Wale, sourcing pure jaggery directly from traditional production units in Ayodhya and Lakhimpur Kheri.
- •The business offers various jaggery varieties including soft jaggery, chocolaty jaggery, and sesame-peanut infused options.
- •Starting with an investment of Rs 3 lakh, the venture generates a monthly turnover of around Rs 2.5 lakh with an 8 percent profit.
- •The business also provides traditional sugarcane vinegar and caters to both wholesale and retail customers.
Key Questions Answered
After completing his MBA in Finance and Marketing and working in the finance sector for a year and a half, Ashish Yadav realized he did not want to keep working for others indefinitely. Driven by a long-standing desire to become an entrepreneur and noting the constant year-round demand for jaggery, he decided to launch his own venture.
Ashish Yadav directly sources his jaggery from production sites in Ayodhya and Lakhimpur Kheri. He visits an acquaintance's traditional jaggery crusher (kolhu) in Ayodhya where the jaggery is prepared in his presence, giving him complete insight into the manufacturing process and product quality.
Ashish Yadav initially invested around ₹3 lakh to start the venture. Currently, the business achieves a monthly turnover of roughly ₹2.5 lakh with an 8 percent profit yield, while indirectly employing four people and catering to both wholesalers and retailers in Mughalsarai's Galla Mandi.
