Stories
How Ranchi's Prashant turned a COVID job loss into a lakh rupee jute painting business
- •Prashant lost his job during the COVID-19 pandemic and learned new skills by watching YouTube tutorials.
- •He started creating Sohrai paintings, Warli art, and Dhokra art on jute products like notebooks, files, and bags.
- •His business now earns in lakhs and he receives bulk corporate orders including government contracts.
- •Prashant currently provides employment opportunities to 20 local women in his venture.
- •His primary customer base spans across Jharkhand, Bihar, Uttar Pradesh, and Chhattisgarh.
Key Questions Answered
After losing his job during COVID-19 and remaining at home for a year, Prashant learned new skills on YouTube. He began creating collections like jute notebooks, file folders, and bags adorned with traditional Sohrai paintings and Warli art.
Prashant creates bulk corporate gifting items including jute notebooks ordered in quantities of 500, large jute bags with Zenji designs, and women's purses featuring Sohrai paintings. He also crafts decorative frames combining Dhokra art and Sohrai, alongside office files and bags.
Prashant now earns in the lakhs and has successfully provided employment to 20 local women who help produce his collections. His primary customer base spans across Jharkhand, Bihar, Uttar Pradesh, and Chhattisgarh, alongside regular government corporate gifting orders.
