Stories
Women's Health Insurance Surges 170% as Young Buyers Prioritize Maternity Planning
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CNBC TV18•23-09-2026, 17:03
Women's Health Insurance Surges 170% as Young Buyers Prioritize Maternity Planning
- •Women-focused health insurance adoption, especially maternity-oriented plans, increased by 170% between 2024 and 2026, according to a Policybazaar report.
- •Younger women aged 26-35 years account for 64% of these policies, indicating a trend towards earlier planning for maternity and women-specific healthcare needs.
- •Pregnancy and childbirth represent the largest share (43.7%) of IPD claims in women-specific categories, followed by breast cancer (31.1%) and reproductive health (22.4%).
- •Insurers are expanding offerings, with four maternity-focused plans and new women-exclusive products like ElevateHer now available.
- •Various plans offer diverse features, including fixed maternity benefits, newborn coverage, IVF treatment, and optional riders for surrogacy and adoption, with varying waiting periods and premiums.
Key Questions Answered
The trend is particularly pronounced among younger buyers, with 64% of women-focused health insurance policies issued to women aged 26–35 years.
Pregnancy and childbirth account for the largest share of IPD claims at 43.7%, followed by breast cancer at 31.1% and reproductive health at 22.4%.
Star Health's Woman Care plan provides a maternity cover ranging between ₹25,000 and ₹1 lakh with waiting periods of one to two years, covers newborn babies from Day 1, and includes IVF treatment after three years for the first child.
