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Aayush Wellness Enters Bone Health Market With New Tablets
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Moneycontrol•19-10-2026, 17:52
Aayush Wellness Enters Bone Health Market With New Tablets
- •Aayush Wellness Limited has launched Aayush Calcium Vitamin Tablets to enter the bone and joint health market.
- •The company aims to tap into the USD 16.3 billion bone and joint health market.
- •The new tablets contain five essential nutrients including calcium citrate, vitamin D2, magnesium, zinc, and folic acid.
- •The launch addresses the widespread deficiency of calcium and vitamin D among the Indian population.
Key Questions Answered
Aayush Calcium Vitamin Tablets are a new nutraceutical supplement launched by Aayush Wellness Limited to mark the company's entry into the USD 16.3 billion bone and joint health segment while strengthening its dietary supplements portfolio.
The formulation contains five active nutrients: calcium citrate for strong bones and teeth, vitamin D2 to aid calcium absorption, magnesium for muscle function, zinc for cell and bone health, and folic acid for cell renewal.
The supplement is designed to tackle widespread nutritional gaps in India, where vitamin D deficiency affects up to 80 to 90 percent of the population and over 50 percent of adults experience inadequate calcium intake.
