Stories
High-Ticket Spenders Rise Despite Fewer Indians Increasing Festive Budgets: InMobi Survey
- •Fewer Indians plan to increase their festive budgets in 2026, but high-ticket spenders (over Rs 50,000) have risen by 2 percentage points, according to an InMobi Advertising survey.
- •The percentage of consumers willing to spend over Rs 10,000 remains unchanged, while the overall base of consumers increasing their budget has decreased.
- •Android users show remarkable purchasing confidence, with 22% planning to spend between Rs 25,000 and Rs 50,000, compared to 15% of iOS users.
- •Around 60% of consumers plan to make purchases within a month before festivals, with 29% shopping one week or less prior.
- •Millennials are utilizing AI more than Gen Z for shopping decisions, with 89% using smart search suggestions and 81% using virtual product try-ons; the festive basket is expanding beyond apparel to include jewelry and groceries.
Key Questions Answered
Fewer Indians plan to increase their festive budgets in 2026, with the overall base of consumers willing to raise budgets decreasing compared to last year's 83 per cent. However, high-ticket consumers willing to spend Rs 50,000 or more have risen by 2 percentage points, and 77 per cent of Indian consumers overall have increased their festive shopping budgets.
Android users demonstrate remarkable purchasing confidence, with 22 per cent planning to spend between Rs 25,000 and Rs 50,000 compared to 15 per cent of iOS users. Meanwhile, both operating system user groups share equal representation in the top budget bracket of over Rs 50,000.
Millennials are increasingly relying on AI for exploring, evaluating, and deciding on purchases, demonstrating greater enthusiasm for AI-based recommendations by 10 percentage points over Gen Z. This includes significant traction for smart search suggestions and virtual product try-ons.
