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Hoichoi's Decade of Success: COO Soumya Mukherjee Reveals New Surprises and Global Expansion
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News18•30-09-2026, 13:36
Hoichoi's Decade of Success: COO Soumya Mukherjee Reveals New Surprises and Global Expansion
- •Hoichoi celebrates 10 years, ranking among the top five OTT platforms in the Bengali and Indian markets.
- •COO Soumya Mukherjee attributes Hoichoi's success primarily to its content strategy.
- •The platform enjoys immense popularity in India, Bangladesh, the Middle East, America, and London.
- •Hoichoi has introduced the TV Plus system and is increasing its focus on non-fiction content.
- •Hoichoi Studio is producing feature films, with four set for release this year, alongside 22 new web stories.
Key Questions Answered
According to COO Soumya Mukherjee, the main secret behind Hoichoi's success is its content, noting that despite a somewhat stagnant OTT market in recent years, their content growth rate has been quite significant.
Hoichoi is releasing new web series and feature films, with four films awaiting release this year under Hoichoi Studio and 22 distinct web stories planned. They also release new content on an weekly episodic basis and emphasize non-fiction content.
Apart from India and Bangladesh, Hoichoi has a large user base in the Middle East, America, and London. Viewers in various parts of the world also watch their stories dubbed in other languages, including foreign languages.
