Stories
Discovr AI Launches AI-Powered Platform to Scale Creator Advertising and Drive Global Growth
- •Indian start-up Discovr AI has launched an AI-powered platform to manage creator-led campaigns, targeting over $25 million in ad spend over the next year.
- •The platform automates the full campaign cycle from finding creators and planning to content approval, performance tracking, and brand safety monitoring.
- •Discovr AI has already worked with over 10,000 creators and major clients like Adani Wilmar, Kotak Neo, and Groww.
- •Co-founders Rosanlal Behera and Achyuta Chand aim to bring data-led rigor and automation from traditional digital marketing into the creator economy.
- •The bootstrapped company plans to deepen enterprise adoption, improve measurement tools, and expand into international markets including the United States.
Key Questions Answered
Discovr AI is an Indian start-up that launched an artificial intelligence-powered platform to manage creator-led advertising campaigns for brands. The platform covers the entire campaign cycle, from finding creators and planning campaigns to approving content, tracking performance, generating reports, and providing brand safety monitoring.
Discovr AI expects to handle more than $25 million in creator advertising spend over the next 12 months. The company currently facilitates a few million dollars in creator advertising spend this year and has previously worked with more than 10,000 creators across multiple industries.
Discovr AI plans to deepen adoption among large enterprise customers, improve workflow and measurement tools, and expand its managed execution infrastructure. Additionally, the bootstrapped company plans to enter international markets, including the United States, as part of its ongoing growth strategy.
