Stories
Shemaroo Discontinues Comedy and Bhakti TV Channels Amid Advertising Pressures
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Storyboard•13-10-2026, 11:41
Shemaroo Discontinues Comedy and Bhakti TV Channels Amid Advertising Pressures
- •Shemaroo Entertainment has shut down its linear television channels Shemaroo Comedy and Shemaroo Bhakti and surrendered their licences to the MIB.
- •The decision follows prolonged subdued advertising revenues and insufficient monetisation to achieve EBITDA breakeven for the free-to-air channels.
- •Despite massive digital footprints with millions of YouTube subscribers, the channels faced limited distribution and failed to scale as planned on linear TV.
- •The company will continue operating its remaining channels including Shemaroo TV, Shemaroo Josh, and MarathiBana while focusing on digital growth.
- •Shemaroo recently secured permission for a new Hindi television channel named Mango TV following the closure of Shemaroo Umang earlier in July 2026.
Key Questions Answered
Shemaroo Entertainment discontinued the channels because they had limited distribution, their content propositions failed to scale as planned, and prolonged subdued advertising led to insufficient monetisation for EBITDA breakeven.
Shemaroo secured uplinking and downlinking permission from the Ministry of Information and Broadcasting for a new non-news Hindi television channel called Mango TV, which will operate via the GSAT-30 satellite.
Despite closing several channels, Shemaroo continues to operate Shemaroo Josh, Shemaroo TV, and MarathiBana as part of its ongoing television portfolio focus.
