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Broadcasters Demand Immediate Return of BARC Ratings Ahead of Festive Season
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Storyboard•21-09-2026, 14:12
Broadcasters Demand Immediate Return of BARC Ratings Ahead of Festive Season
- •The Indian Broadcasting & Digital Foundation (IBDF) called for the immediate restoration of BARC television ratings at its 27th AGM.
- •Broadcasters warned that the prolonged suspension of ratings is negatively impacting revenue visibility, advertiser confidence, and media planning, especially before the crucial festive season.
- •IBDF members welcomed the government's decision to remove Rule 7(11) of the Cable Television Networks Rules, 1994, and TRAI's repeal of the 10+2 advertising-duration cap.
- •IBDF President Kevin Vaz emphasized television's central role in India's media landscape, connecting with 831 million viewers monthly despite economic and regulatory challenges.
- •The AGM also addressed policy and technology issues, including forbearance, telecom regulations, AI, copyright, taxation, and piracy, advocating for a supportive environment for industry growth.
Key Questions Answered
Broadcasters warned that the prolonged suspension of television ratings has affected revenue visibility, advertiser confidence, and media planning ahead of the festive season, creating uncertainty during a commercially important period.
Members unanimously welcomed the government's decision to omit Rule 7(11) of the Cable Television Networks Rules, 1994, which prescribed the 10+2 advertising-duration cap, along with TRAI's repeal of the 2012 duration regulations.
JioStar's Kevin Vaz was reappointed as the president of the IBDF during the organization's 27th Annual General Meeting in New Delhi on September 21.
