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MRUCI Re-elects Sakhuja, Mukherjee; Appoints New Board Members Amid IRS Revival Push
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Storyboard•28-09-2026, 14:47
MRUCI Re-elects Sakhuja, Mukherjee; Appoints New Board Members Amid IRS Revival Push
- •MRUCI unanimously re-elected Vikram Sakhuja as Chairman and Dhruba Mukherjee as Vice Chairman at its Board meeting following the 32nd AGM.
- •Four new members, Samudra Bhattacharya, Janhavi Abhijit Pawar, Kartik Sharma, and Navin Khemka, have been appointed to the MRUCI Board of Governors.
- •The leadership changes coincide with MRUCI's preparations for the revival of the Indian Readership Survey (IRS), a key focus for the industry.
- •The new IRS aims to provide a contemporary measurement framework, going beyond traditional reach to include trust, attention, and digital consumption, creating a common measurement currency.
- •Kaacon Sethi has been appointed as the new CEO of MRUCI, effective October 8, 2026, bringing over 35 years of leadership experience to the role.
Key Questions Answered
Vikram Sakhuja, Partner and Director at Madison World, was re-elected as Chairman, and Dhruba Mukherjee, CEO of ABP Pvt. Ltd., was re-elected as Vice Chairman of the Media Research Users Council India (MRUCI).
Kaacon Sethi has been appointed as the new CEO of MRUCI, effective October 8, 2026.
The revived Indian Readership Survey (IRS) will go beyond traditional reach metrics to include factors such as trust, attention, and digital consumption to provide a contemporary measurement framework for media budgets.
