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Devgn, Khurrana, Rao, Kishan to Headline FICCI FRAMES 2026: Shaping India's Media Future
- •FICCI FRAMES 2026, themed "India’s Media Moment: Creating Value in an Age of Infinite Content," will convene actors, filmmakers, media executives, policymakers, and business leaders on September 29-30 at the Grand Hyatt in Mumbai.
- •Ayushmann Khurrana, FICCI FRAMES Ambassador, will address the inaugural session, alongside Anant Goenka and Kevin Vaz, to discuss the rapidly evolving Indian media and entertainment industry.
- •The event will feature a star-studded lineup including Ajay Devgn, Rajkummar Rao, Ravi Kishan, Rupali Ganguly, and filmmakers Ashutosh Gowariker, Shoojit Sircar, and Richie Mehta.
- •Key sessions include a focus on the Drishyam franchise with Ajay Devgn and a discussion on the next generation of Indian cinema with Rajkummar Rao and Dinesh Vijan.
- •The convention will explore the changing economics of entertainment, live sports broadcasting, streaming vs. linear TV, emerging technologies, and new content monetization models, aiming to shape India's creative economy.
Key Questions Answered
The 26th edition of FICCI FRAMES takes place on September 29 and 30 at the Grand Hyatt in Mumbai. The convention's theme is India’s Media Moment: Creating Value in an Age of Infinite Content.
The 2026 convention features notable actors like Ajay Devgn, Ayushmann Khurrana, Rajkummar Rao, and Ravi Kishan alongside filmmakers and media executives. Ayushmann Khurrana serves as the FICCI FRAMES Ambassador and will address the inaugural session alongside FICCI President Anant Goenka and Kevin Vaz.
According to the FICCI-EY Media & Entertainment Report released in March 2026, the sector grew 9 percent in 2025 to reach Rs 2.78 lakh crore. The industry employs approximately 2.75 million people and is projected to scale up to Rs 3.3 lakh crore by 2028.
