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India Pay DTH Subscribers Drop to 48.56 Million in June Quarter
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Storyboard•14-10-2026, 09:26
India Pay DTH Subscribers Drop to 48.56 Million in June Quarter
- •India's pay direct-to-home television subscriber base fell to 48.56 million in the quarter ended June 30, 2026, losing about 5.3 lakh active subscribers.
- •Tata Play remained the largest pay DTH operator with 14.84 million subscribers, followed by Bharti Telemedia, Sun Direct TV, and Dish TV India.
- •Active IPTV subscribers reached 6.21 million, with Bharti Airtel and Hathway Digital accounting for nearly 86.7 percent of the reported base.
- •Active cable subscribers stood at 37.24 million across 127 reporting multi-system operators, while two HITS operators reported 4.72 million subscribers.
- •Private FM radio operators reported a 9.1 percent sequential decline in advertising revenue, dropping to Rs 376.16 crore for the quarter.
Key Questions Answered
India's pay direct-to-home (DTH) television subscriber base declined to 48.56 million in the quarter ended June 30, 2026, down from 49.09 million in the previous quarter.
Tata Play remained the largest pay DTH operator with 14.84 million active subscribers, followed by Bharti Telemedia with 13.58 million. In the IPTV sector, Bharti Airtel led with 4.09 million active subscribers, followed by Hathway Digital with 1.28 million.
Private FM radio operators reported advertising revenue of Rs 376.16 crore for the quarter ended June 30, 2026, marking a sequential decline of about 9.1% from Rs 414.03 crore in the previous quarter.
