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CII pushes for formal creator businesses
S
Storyboard•15-10-2026, 14:11
CII Urges Formal Recognition for Creators and Boost for Gaming and Connectivity
  • •The Confederation of Indian Industry has called for creators to be formally recognized as digital businesses with simplified taxation.
  • •CII recommended including creator and commerce media income in national accounts to better measure the sector.
  • •The industry body proposed establishing a National Esports and Gaming Development Authority and a Board of Control for Esports in India.
  • •CII stressed the importance of renewed investment in the video gaming sector following the ban on real-money gaming.
  • •Recommendations for digital infrastructure include faster implementation of BharatNet and accelerated broadband expansion across rural India.

Key Questions Answered

The Confederation of Indian Industry (CII) recommended formally recognizing creators as digital businesses, implementing simple presumptive taxation, providing appropriate export treatment for overseas income, and including creator and commerce media income in national accounts.

CII recommended establishing a National Esports and Gaming Development Authority alongside a national governing structure called the Board of Control for Esports in India to support casual gaming, esports, and domestic gaming intellectual property.

CII called for the faster implementation of BharatNet, accelerated broadband expansion across rural India and the Northeast, and the setup of content delivery network nodes in smaller cities to support digital growth.