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Dr L Murugan Urges Creators: Freedom to Create Demands Responsibility
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Storyboard•30-09-2026, 01:10
Dr L Murugan Urges Creators: Freedom to Create Demands Responsibility
- •MoS Dr L Murugan emphasized India's need to transition from digital consumers to creators, innovators, and intellectual property owners, highlighting the expanded opportunities digital technology offers for talent globally.
- •Murugan advocated for AI as a tool to empower creators, not displace them, urging young creators to act with courage, responsibility, and purpose, while upholding constitutional values.
- •Speaking at the YouTube Impact Summit 2026, he stressed that India's digital transformation should foster greater intellectual property creation, extending beyond entertainment to generate jobs, businesses, and cultural influence.
- •The YouTube Impact Report revealed that the platform's creative ecosystem contributed over ’18,000 crore to India's GDP in 2025 and supported more than 9.6 lakh full-time-equivalent jobs.
- •Murugan highlighted government initiatives and the Union Budget 2026–27 provision for AVGC content-creator laboratories, aiming to build a pipeline for creative talent and project nearly 2 million professionals by 2030.
Key Questions Answered
Dr L Murugan stated that artificial intelligence should act as an empowering tool to expand creative capabilities rather than displace humans, assisting with writing, translation, editing, animation, and distribution while keeping human imagination central.
The YouTube creative ecosystem contributed more than ₹18,000 crore to India's GDP in 2025 and supported over 9.6 lakh full-time-equivalent jobs.
The Union Budget 2026-27 included provisions for establishing AVGC content-creator laboratories in 15,000 secondary schools and 500 colleges to help meet the industry's projected demand for nearly 2 million professionals by 2030.
