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Limelight Diamonds Targets 200 Stores by 2027 After Tripling Sales
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CNBC TV18•21-10-2026, 15:45
Limelight Diamonds Targets 200 Stores by 2027 After Tripling Sales
- •Limelight Diamonds plans to expand its retail network to 200 stores by 2027 following a year where sales tripled.
- •Founder and Managing Director Pooja Sheth noted strong consumer demand across metros as well as Tier-2 and Tier-3 cities.
- •The company recently crossed the 100-store milestone during Dussehra, achieving its expansion targets ahead of schedule.
- •Prices of lab-grown diamonds have largely stabilised, shifting consumer perception toward larger and better diamond alternatives.
- •Average transaction values range between 40,000 rupees and 70,000 rupees, outperforming typical natural diamond segments.
Key Questions Answered
Limelight Diamonds plans to expand its retail network to 200 stores by 2027 after recently crossing the 100-store milestone during Dussehra and achieving its 2026 targets ahead of schedule.
Founder and Managing Director Pooja Sheth stated that sales tripled over the past year while store count doubled, driven by strong demand across metros and Tier-2 and Tier-3 cities. Furthermore, prices for lab-grown diamonds have largely stabilized over the last year.
Average transaction values at Limelight Diamonds' retail stores range between ₹40,000 and ₹70,000, which is higher than what is typically observed in the natural diamond segment.
