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Lovebirds Studio Debuts at London Fashion Week, Redefining Indian Nostalgia
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Firstpost•22-09-2026, 18:16
Lovebirds Studio Debuts at London Fashion Week, Redefining Indian Nostalgia
- •Lovebirds Studio made its London Fashion Week debut with the Spring/Summer 2027 collection ‘India: IYKYK,’ presenting a refined and streamlined vision of Indian culture.
- •Founders Gursi Singh and Amrita Khanna deliberately avoided stereotypical Indian imagery, focusing instead on intimate, lived-in cultural memories.
- •The collection recontextualized vintage visual culture, drawing inspiration from motifs like the iconic Adarsh Balak school chart, retro matchboxes, and old soap boxes.
- •Lovebirds deconstructed nostalgic graphics, layering illustrated hands, ears, and schoolbook charts onto babydoll tops and strapless dresses.
- •The collection featured meticulous textile development, re-engineering traditional Indian craftsmanship with chintz, hand-brushed prints, and handwoven silks from Banaras and Kutch.
Key Questions Answered
Lovebirds Studio debuted their Spring/Summer 2027 collection titled “India: IYKYK,” avoiding macro stereotypes to present an intimate look into Indian daily life and collective nostalgia.
The collection drew inspiration from vintage visual culture, notably the Adarsh Balak or "Ideal Boy" school charts from the 1970s and 1980s, retro matchboxes, old soap boxes, and frayed photo-studio backdrops.
The studio worked with block-printing artisans to disrupt and re-layer classic chintz printing blocks, hand-brushed over printed cloth, and used handwoven tussar silk, dupion silk, and frayed brocades sourced from Banaras and Kutch.
