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Adarsh Balak Hits London Fashion Week with Lovebirds' "India: IYKYK" Collection
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News18•24-09-2026, 15:40
Adarsh Balak Hits London Fashion Week with Lovebirds' "India: IYKYK" Collection
- •Adarsh Balak, the iconic Indian schoolboy from educational posters, made an unexpected appearance at London Fashion Week.
- •Designers Gursi Singh and Amrita Khanna of Lovebirds featured Adarsh Balak in their debut collection, "India: IYKYK."
- •The collection showcased vintage school-chart graphics, including Adarsh Balak, printed on a blue-and-white checkerboard dress.
- •Lovebirds aimed to revisit collective memories of India, moving beyond clichés, and explored traditional crafts like chintz with innovative techniques.
- •The collection also featured floral prints, handmade linen, and arrives ahead of a major chintz exhibition at London's Victoria and Albert Museum.
Key Questions Answered
Vintage school-chart graphics featuring Adarsh Balak were printed onto a blue-and-white checkerboard strapless dress with a black belt, which was showcased during Lovebirds' debut collection.
The collection was presented by designers Gursi Singh and Amrita Khanna for their brand Lovebirds during their debut at London Fashion Week.
The designers explored traditional crafts and textiles including chintz by working with block-printing artisans to disrupt and re-layer motifs, alongside using handmade linen for checkerboard patterns.
